Learning from Master Chef, Sam's Club serves up members premium lifestyle

05-21   

During the novel coronavirus outbreak, diners were forced to retire to their own kitchens with many attempting to replicate their favor restaurant's dishes, some successfully, others not so.

But now, Sam's Club, a membership retail brand, is offering restaurant quality meals and recipes in store. With the resumption of cooking demonstrations, many members are relishing the return of "the good life".

➤Master chef cooks at the club

Li Min sprinkles a thin layer of salt over a fresh frozen steak before placing it into a frying pan. The marbling slowly melts as the steak sizzles under high heat. Thirty seconds later, he turns it over, lowers the heat, and sprinkles a pinch of black pepper and adds butter, rosemary and garlic.

For the next four minutes, the chef turns the steak every 30 seconds. He then lets it rest for 10 minutes. With the juices locked in, he slices ready to serve.

Dark brown and crisp on the outside, tender on the inside; this is the way that an Australian grain-fed Angus rib-eye steak is meant to be enjoyed.

You may think he is preparing a dish to be brought to a table at a fine-dining restaurant, but you would be mistaken. Instead, the steak is being served at Sam's Club in Shunyi district of Beijing.

Chef Li is a full-time associate at Sam's Club. He cooks on the spot while sharing cooking tips with members.

At Sam's Kitchen, members can not only taste the great products from demo, they also want to learn how to prepare an exquisite meal. They want to know which wine to pair with what dishes, and what is the perfect dessert to finish, according to Sam's Club.

Li has more than 20 years of experience in cooking management in five-star hotels and is certified by Le Cordon Bleu cooking school in France. In his opinion, the soul of good food lies in the ingredients and Sam's Club always delivers.

"The core value of my job is to share my cooking knowledge about premium Western-style food and help our members to use the best cooking method to make the most out of the ingredients to make amazing meals." Li said.

"At Sam's Club, the meat is comparable to that served in fine dining restaurants." he added.

All beef imported by Sam's Club comes via cold-chained logistics and uses blockchain technology to track its temperature and status every step of the way before it arrives in the country.

Salmon fillets caught in icy waters of Atlantic, provide high-quality protein, enriched vitamins, as well as polyunsaturated fatty acid, the company said.

In May, Australian brown tiger prawns were introduced at Sam's Club for the first time. With meaty texture and good flavor, they have become popular and they are suitable for people of all ages.

Offering its members more than 4,000 quality items, the membership retailer said it wants to promote a premium lifestyle to its customers, encouraging them to "eat different and live different".

➤Key to making a difference

By leveraging its global sourcing and supply chain, Sam's Club offers a plethora of products, many of which are offered for the first time or are exclusive to Sam's Club.

This includes the fresh food with the private brand Member's Mark representing high quality locally sourced and imported items at great value, and direct imports from over 30 countries. It's all aimed at improving members' lives, Sam's Club said.

Andrew Miles, president of Sam's Club China, explained what drives the Sam's Club approach.

"If you ask customers what they want, they will only tell you what they already know; the secret is that you need to keep giving customers something they have not thought about," Miles said.

"Taking the time to understand the market and customers is one thing. How to find these unexpected things and establish a unique product selection is the key to making a difference."

As a pioneer in operating a club model, each Sam's Club has an average shopping area of more than 20,000 square meters, with 9-meter-high ceilings. It welcomes its members and provides them with an exclusive shopping experience. Trial eating stalls can be seen everywhere. The shopping carts are bigger than normal and can seat two kids for members and their families to enjoy shopping.

By setting a membership fee, Sam's Club is able to tailor its product range to middle and high-end customers.

The Sam's Club app allows members to easily navigate a smooth user interface that is intuitive and available in both English and Chinese.

Using the app, members can order most of their ingredients with the click of a button and enjoy same-day delivery. Frozen and fresh seafood ordered online by members are cold-chain transported throughout the process.

With the philosophy of pursuing a better life, Sam's Club said it continues to offer its members a shopping experience like no other, from being able to shop for the finest ingredients to learning to cook amazing dishes with star chefs.



免責事項:この記事は他のメディアから複製されています。転載の目的は、より多くの情報を伝えることです。このウェブサイトがその見解に同意し、その信頼性に責任があることを意味するものではなく、法的責任を負いません。 このサイトのすべてのリソースはインターネット上で収集されます共有の目的は、すべての人の学習と参照のみです。著作権または知的財産権の侵害がある場合は、メッセージを残してください。

最新の

  • 鶴松医薬品はなぜ人気なのか?

    学界のNMNの臨床試験は長い歴史をもち、アンチエイジングの分野において体内のNAD+レベルを効率よく向上することが実証されています。アルツハイマーやパーキンソン病のような神経障害の病気の治療に大きな可能性を示し、さらにはこの原料に対する高い注目と評価を得ました。
  • 千年昔からの風・骨董品にある物語--唐三彩 ラクダに乗り樂埴輪

    ラクダに乗り樂埴輪は1300年前に中国の盛唐時代の三彩陶器です。
  • 千年昔からの風・骨董品にある物語--16ヶ国時代座る女樂埴輪

    16ヶ国時代座る女樂埴輪というのは、咸陽平陵から出土された出かける儀仗隊の埴輪です。
  • 鶴松医薬品|NMNメカニズムがもたらす幸せ

    NMNとは我々人類と生物の体内で自然に生成される物質の一つです。実は我々は乳児の頃からNMNを母乳から摂取していました。この点から鑑みるとNMNは人類が最初に摂取する栄養分の一つであると言えます。緑黄色野菜の中に含まれるNMNは自然の食材、野菜の成分として存在するため、薬品とは違う安全なものです。しかしながら成分であると同時に、その物質に対するアレルギー反応のような別の影響も忘れてはなりません。
  • YESWOODが 2022 年のクリスマスに向けてトップ 3 の小型家庭用家具を発表

    綺麗な家は、みんなのの夢の場所です! 今年のクリスマスは、家(ずっと過ごす場所)を少し変えて、この割引価格で新しい家具替えしましょう。
  • アメリカの新型コロナウイルス政策批判

     アメリカでは新型コロナウイルス感染者が累計で約1億人となり、死者は110万人を超えている。いまでも1日400人以上が死亡している。
  • 鶴松医薬|NMNはなぜこんなに人気なのか?

    NMNが人気の理由とは?1906年に、ニコチンアミドアデニンジヌクレオチド (NAD+) が人体の重要な補酵素として発見されました。その後、1世紀にわたる論証を経て、ニコチンアミドアデニンジヌクレオチド (NAD+) が加齢による細胞の老化に影響できると証明されました。
  • 鶴松医薬ー幸せと健康の理念の伝承者

     鶴松医薬株式会社は、東京都港区の虎ノ門に位置していて、医薬品・栄養補助食品の研究開発・製造をメイン業務とする会社です。
  • 鶴松医薬―NMN業界の先駆者

    健康は命の基盤であり、人生が幸せになる源です。 健康はすべてに置き換えるはないですが、健康じゃなければ何もできません。 人々の健康意識の向上や消費水準の向上、高齢化の加速に伴い、NMNシリーズの商品は中国での栄養・健康市場には大きな成長可能性を示しています。
  • Official meeting between Xi Jinping and Biden attracts attention

    The highlight of the G20 must be a 3-hour meeting between President Xi and President Biden but there were a few other important points to take away first.

フレンドリーリンク

Back to top
© 著作権 2009-2020 毎日のニュース      お問い合わせください   SiteMap